Dallas James Wicker
is a modern-day rancher, a husband, and a relentless advocate for men reclaiming their strength, purpose, and legacy. He’s lived through illness, loss, financial hardship, and the kind of pain that breaks most people—but he never stayed down.
Over the last decade, Dallas has coached and mentored thousands of women and men, helping them reclaim their health, confidence, and standards. That work gave him a front-row seat to what happens when strength, discipline, and leadership are absent—and why rebuilding them matters more than ever.
Today, Dallas is the founder of The Reclamation Protocol®, The Dominance Protocol®, The Dominance Code®, Dominance Mastery®, and The Feminine Code®—programs and movements designed to help both men and women rise above modern softness, reclaim discipline, and step into their God-given roles with conviction. He also helps run multiple mission-driven businesses rooted in faith, family, and hard work.
Dallas believes men were built to provide, protect, and produce—and that women thrive when they return to grace, standards, and strength. Through social media, speaking, coaching, and content, he calls men and women alike to rise, to take responsibility, and to become the kind of leaders their families, their communities, and their legacies desperately need.